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The best content marketing is one that is fully integrated with the rest of your company's goals. We create content that is reverse engineered from unique customer and audience insights. Providing answers to your customer's most pressing questions with timely, relevant, highly valuable content.
We don't just stop with blog posts and articles. It has to be integrated and work together. Social Media is not a silo, apart from the rest of your strategy. The content your customers and audience are looking for should inform what you're posting and sharing across all of your channels.
This may seem like an odd fit for a content marketing strategy. But it's important. We're not talking about the technical elements of SEO we're talking about keyword and topic research that informs all of your content so that every element is intentional, targeted, and valuable.