Social Media Marketing

Why Use Social Media For Business

Post by
Dane Whitney

With the increasing number of people using smartphones and the easy accessibility of social media networks, social media marketing is becoming extremely important. Your social media strategy will depend on: the product or service you want to market, your target audience, how they use social media, what message you want to send, and what you hope to achieve through social media marketing. All these factors are essential for implementing an effective social media marketing plan.


Can a business survive without social media?

Many business owners believe in the power of social media … for others. But when they start to wonder “Does MY business really need social media?” we have to answer yes. Most businesses do benefit from being active on social media. However, your target audience and how they use social media platforms will determine how you promote your business. You can also blend traditional marketing methods with social media marketing, email marketing, influencer marketing, giveaways, and more. Is social media necessary for business? Yes, and it can be a very cost-effective method of establishing your business.


Is social media marketing easy?

Social media marketing can be easy if you are genuine, know the right platforms, tools, and have a vigilant, sensitive, engaging, entertaining, competitive, and resourceful team. If this doesn’t sound like you, no worries. There are plenty of social media marketing articles where you can learn more. If you don’t have time to become an expert on the benefits of social media marketing, there is an entire generation of digital marketing professionals that understand that eat, live, and breathe social media so they know the recipes for success.


What social media marketing involves

Many executives think they can hand off their social media marketing to an intern or entry-level employee. If you are a small company, this might work for now. If you're well-established, you’ll want to take a more in-depth approach to your social media marketing strategy.

Set a goal

Before you start making a profile and posting to every platform, figure out what you want your social media campaign to achieve. Increasing brand awareness? Growth and expansion? Customer engagement?

Hire the right person

Don’t expect an intern or a recent college graduate to completely understand your business and how to market it from day one. Try starting with a social media marketing business to get a framework in place before hiring someone to continue managing it.

Build a social media marketing strategy

Having a social media marketing plan is the key to seeing success on any platform. This helps you know what, when, and where to post. The reason why social media strategy is important is because doing it wrong can land you in a lot of trouble.


What are examples of social media marketing?

The benefits of social media marketing for consumers are that they get to learn more about your brand to feel more comfortable spending their hard-earned money with you. Here are few examples of social media marketing that have been successful.

Netflix – During the global pandemic, Netflix used social media to connect and help their audience by launching the Instagram Live series. Through this, people could connect to mental health experts to inquire and share their problems. This strategy fostered customer loyalty and improved brand image.

Zoom – The Coronavirus crisis meant people were leaving more heavily on video calling software such as Zoom. To promote their brand, they hosted a competition in which users need to start a free trial and share a video or picture using the virtual background feature.


What is the best social media for marketing?

The best social media for marketing is the one that helps your business grow. How can social media help a business grow? By engaging with your target audience on the platform they are already spending their online time. For example, beauty brands will have the most luck on Instagram because its users are more visual. Professional services are better suited for Facebook where users are more likely to read the content of posts. You can see how social media and business growth go hand-in-hand when you take the time to understand your customer and create content just for them.

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