Social Media Marketing

What Type of Content is Best For Social Media?

Post by
Dane Whitney

Social media is a vast network connecting people all across the world through interactive posts, engaging content, and catchy marketing tag-lines. The variety of interactions make them an ideal option to showcase your ideas and talents. Understanding the different types of social media content and how to use them to your advantage is the key to connecting with your audience.

What Is Social Media Content?

The social media content meaning is simply content you create and post to social media channels. Some social media content examples include written content, videos, infographics, and testimonials/reviews. But what is the best content for social media? Well, that depends. Take a look at what your competitors are doing and how your audience interacts with each platform. Many brands think that young people aren’t on Facebook, but they are. They just use it differently than older generations.

Top 3 Types of Social Media Content

Although there are dozens of types of social media content, here are the top three to get you started.

Written Content

Written content includes anything from posts, to blogs, to guides. It should be creatively presented so that readers are engaged, yet informed. Facebook and LinkedIn are the most appropriate places to publish. With shorter character limits like Twitter, you can create a quick post and include a link to the full piece of content.

Videos

Videos make for engaging social media posts because they’re more visual and provide greater information in a shorter timeframe. Videos make for great social media content because of the wide use of smartphones and the transparency and interactivity your audience wants is easily achievable.

Infographics

Statistics are an accurate real-life overview of your credibility, but not everyone is eager to read them. That’s when infographics can act as fantastic social media content. They can give audiences insight into how your brand is holding up, such as annual progress or seasonal sales. Or, they can offer statistics about a recent study or poll related to your offerings.

Social Media Content Ideas

Social media content ideas can be difficult to come up with at first, but once you get the hang of it, they’ll start flowing easily. Here are some social media post ideas for business owners.

FAQs

Ask your sales team or customer service department what questions they get asked repeatedly. Then, create separate posts to answer each question.

Day-in-the-Life

Many audiences enjoy authenticity from brands. Hop on Instagram stories and show them a behind-the-scenes look at what you do during the day. It may not sound exciting, but you’d be surprised how effective it can be.

Sharing customer testimonials or reviews is one of the best social media content ideas. The person who shared gets some recognition from your company and potential customers can hear from a satisfied person.

How to Create Engaging Social Media Posts

Likes, comments, and shares are all types of social media engagement. How do you get people to interact with your posts? Here are some social media engagement ideas.

Ask a Question

Open-ended questions are the best type of interactive social media posts. These can relate to your products or services, or be more demographic. For example, “What would be your ideal way to communicate with colleagues?” if you offer corporate project management software. Or, “What’s the best pizza topping?” if you just want to know a little more about your audience.

Tell Them Why It’s Important

When a large portion of your audience “likes” your post, it’s a signal that the content you’re creating is what they’re looking for. When you write a post, finish it by saying “Like this post if you thought it was helpful! It lets us know what kind of content you want to see!”

How to Get Content for Social Media

Depending on your budget and social media needs, you might want to hire a social media content creator. Do some research to figure out what an appropriate social media content creator salary is in your area and if this would be beneficial to your business. Take a look through other social media content creator job description posts to see what you can expect this kind of professional to handle.

Hiring for these roles can be great but many organizations won't see ROI fast enough. Consider working with freelancers. Fiverr and UpWork are two great options for finding qualified professionals to help you on an as needed basis. Also, consider working with an agency if you can find one that is a good fit. At Zedayo, for instance, we give our clients the ability to work with a professional team of experts, across a broad range of competencies, without the need to employ full-time staff of their own.

Social media is a vast network connecting people all across the world through interactive posts, engaging content, and catchy marketing tag-lines. The variety of interactions make them an ideal option to showcase your ideas and talents. Understanding the different types of social media content and how to use them to your advantage is the key to connecting with your audience.

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