Digital Marketing

How To Create A Digital Marketing Strategy

Post by
Dane Whitney

How to Create a Digital Marketing Strategy?

To create an effective strategy, you will have to know a bit about what digital marketing is. It's marketing business online. Yes, it is that simple.

However, it is not that straight forward. A well-rounded digital strategy framework encompasses six types of digital marketing.

Each digital marketing category is unique, meaning that each requires a different skillset and practice. To give an example of this let's look at SEO, or Search Engine Optimization. Effective SEO requires different approach to creating a content strategy than social media marketing for instance.

The digital marketing framework that works for one website or brand may not work for another. That's why it's essential to create a custom digital strategy proposal for your business.

Types of Digital Marketing

Your digital strategy template depends significantly on the collective combination and contribution of different digital marketing types.

Content Marketing:

Content marketing is vital to drive specific and targeted traffic to your website. A robust content strategy framework transforms your website to give the impression of a credible site. It also highlights your creativity and professionalism. Some content marketing strategy examples include blogs, articles, website content, etc.

Search Engine Optimization (SEO):

The content you create not only serves your audience, but also impacts your rank on Search Engine Results Pages, (SERPs). To rank higher on SERPs and increase brand awareness and traffic, you need to optimize your content to make it something that the search engines, (let's face it - Google), thinks is relevant and wants to show the people searching. This not only makes your site and content search engine friendly but also structures it.

Pay-per-Click (PPC) marketing:

Not all traffic is driven organically. Investing in paid visitors increases traffic, awareness, credibility, and increases opportunities for conversions.  

Social Media Marketing:

One of the most critical content strategies is social media marketing. It allows you to reach out to a large population and build a healthy buyer-seller relationship. Social media offers the best free digital marketing tactics to boost your business’s online existence.

Email Marketing:

Email marketing allows you to specifically cater to your loyal consumers and provide you with a platform to personally interact with your customers. It is a professional as well as a convenient way to convey important information and updates.

Native Advertising:

Termed as advertorials, native advertising is similar to the editorial content or promotional announcements you make on your website.

How to Create a Digital Marketing Strategy?

Study Your Audience:

The best digital marketing campaigns have all started from a proper evaluation of your target audience. Knowing your target audience allows you to decide on a content strategy that will effectively attract customers.

Identify Measurable and Scalable Goals:

Your digital strategy should be based on measurable goals that give you can actually achieve. We use a simple 3x3 framework for all of our strategies for ourselves and clients alike.

  1. Achievable - set realistic goals that you can actually achieve. They should stretch you and your team and they should definitely not be easy. But there should be a very clear path of execution to hit them.
  2. Affordable - I mean, pretty self-explanatory, can you make the goals that you have affordable? 
  3. Accountable - the most important and most over-looked aspect of a good strategy. How will you hold the strategy accountable? 

At Zedayo, we define 'accountable' as: 

  1. Observable - you have to be able to see the results. No matter what the goal, you need to make it visible in some way. With today's emphasis on analytics you can make almost anything visible.
  2. Measureable - Not just, 'Can you measure it?' But more importantly, HOW will you measure it?'
  3. Repeatable - Sorry, but going "viral" is not a strategy. You need to have a template or framework in place that lets you duplicate results easily and repeat the process to scale.

Quality and Original Content:

A vital aspect of digital marketing strategy is creating high-quality content. Consistency is key so make sure to post regularly and keep your audience loyal and updated. The quality and authenticity of your content is a sign of creativity, authority, professionalism, and expertise. But don't forget to still be human its what makes your business likeable and relatable.

Evaluate Existing Marketing strategies before Opting for Newer Ones:

Always make sure to reevaluate your strategies. With the evolving digital market, there are still newer updates and changes to the marketing trend. A digital content strategy example includes catering to your existing strategies, such as SEO, before opting for PPC. Asking for newer techniques before perfecting the existing ones can be exhausting and expensive, only adding to the confusion and ineffectiveness.  

Make it Mobile-Friendly:

The era of smartphones demands an upgrade to address all users. Your site has to be mobile-friendly. Responsive websites increase page-load speed and gives your users a flexible, user-friendly interface.

Be Approachable:

Being a successful business requires an extraordinarily healthy and regular buyer-seller relationship. You must realize that your customers are your greatest asset. To maintain your customer list, and increase the turn-over rate you need to be approachable and available.

Do Not Lose Your Essence:

In the corporate world, you're bound to experience drastic changes in the business landscape, which can often distance you from the basics. Always remember where you started and keep your 'why' front and center. This is precisely what differentiates you from a million other companies just like yours.

Give your audience a reason to choose you over others.

Monitor Your Progress:

You will find several amazing tools that can help you monitor your marketing strategies' success rate. Things like Google Analytics and the other tools in Google's marketing suite. Monitoring your results allows you to capitalize on the more significant strategies that are driving growth and stop those that aren’t.

Perfecting your digital marketing is a long journey. To get started, you can easily find a marketing strategy template for free with a simple Google search. If you need more help, we are happy to chat! Head over to our contact page and drop us a line!

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